Initial situation
Eurogast – because you can’t buy trust
The Eurogast Group is an association of a total of 11 private catering wholesalers who focus entirely on the needs of the catering and hotel industry – all throughout Austria. The USPs are regionality, customer proximity, best quality and innovative assortments.
Strategy
As the catering industry is a highly competitive market, REICHLUNDPARTNER Public Relations supports Eurogast’s entire communication. Based on the core values of the Eurogast brand, target group-specific, seasonal topics are developed, which REICHLUNDPARTNER prepares tastefully and competently. This results in media such as the Eurogast Magalog or the Eurogast Journal, which Eurogast customers can use as trendy sources of inspiration.
Implementation
Since 2016, REICHLUNDPARTNER Public Relations has been responsible for press relations at Eurogast Austria, i.e. for organizing and conducting press conferences and media trainings as well as writing press releases.
REICHLUNDPARTNER Advertising Agency designs the „Genuss 360“ Magalog, each of which provides a stage for a high-quality product range. REICHLUNDPARTNER Public Relations is responsible for the editorial content. In addition, REICHLUNDPARTNER is responsible for the content concept, editing and graphic implementation of the Eurogast Journal.
In 2018, a relaunch of the Eurogast website took place, which the REICHLUNDPARTNER Units Digital, Public Relations and Advertising Agency realized together. Since then, the gastro professionals of Eurogast also present themselves online in a modern and user-friendly way.
