Initial situation
As part of an Austria-wide study, the sporting goods retailer Intersport has been revealing the sports habits and trends of Austrians since 2017. After the topics „We exercise until we’re happy“ (2017) and „Austrians demand more sports for their children!“ (2018), the 2019 report should pay particular attention to the compatibility of sports and work.
Strategy
„Compatibility of sport and work problematic for Austrians“.
Problems related to sport and society are to be highlighted and the awareness of Austrians for more sport is to be strengthened. Business and politics are also to be made aware of the desire for more sport at work.
Implementation
Together with Marketagent, a representative market research was conducted for the survey and the results were presented at a press trip in Leogang. In order to shed more light on the topics „Sport & Career“ and „Sport & Children“, the ÖBSV (Austrian disabled sports association) and professional skier Felix Neureuther were also invited.
